To support Samsung’s launch of the S25 Edge, our team developed a series of 3D animated motion assets designed to showcase key product features and generate excitement across digital and social channels.

Working closely with creative leadership, our team’s copywriters, and Samsung's in-house animation team, I helped concept the creative approach and establish the visual direction for the work. The project required translating product benefits into engaging and conceptual motion-driven storytelling while collaborating closely with 3D artists and animators throughout the development process. From early concepts and storyboards through final execution, I helped guide the creative, ensuring the animation, timing, and visual details aligned with both the product story and the broader launch campaign.

The result was a collection of launch assets that brought complex product features to life through motion, demonstrating the value of close collaboration between creative, design, and animation teams.