I led and executed a full rebrand for Hounds Town, a doggy daycare and spa franchise. The project covered everything from a refreshed logo and core collateral to a full suite of custom illustrations—spanning business cards, brochures, presentation templates, website icons, social content, campaign extensions, and front-of-store graphics.

The final deliverables included updated brand guidelines, a library of custom illustrations, digital photo stickers, and seven bespoke seamless patterns—giving the brand plenty of new tricks to show off.