AION 2
War for Atreia E-Sports Tournament Event for AION 2’s Global Launch
LOGO DESIGN ✹ EVENT BRAND IDENTITY ✹ WEBSITE DESIGN ✹ UX/UI ✹ BROADCAST GRAPHICS ✹ PRODUCT DESIGN ✹ PAID & ORGANIC SOCIAL
War for Atreia
60 creators. Six teams. Three regions. One war-torn world.
For AION 2’s global launch, War for Atreia brought 60 creators across three regions into a two-week competition built around the game’s opposing factions. The tournament, concepted by our team, supported the campaign for AION 2’s global launch, which reached No. 1 on Steam’s Global Top Sellers chart on it’s first day of Early Access, five days ahead of its full release. The tournament and supporting streams were live from September 30, 2026 - October 15, 2026.
I developed the tournament’s brand identity and led its visual direction, adapting AION 2’s broader branding into a darker, war-torn vision of Atreia Drawing from the game’s weaponry, wings, and metallic materials, the identity paired its fantasy world with the competitive energy of esports.
From that foundation, I directed teams designing the tournament website, broadcast package, and PR kits while personally designing jerseys, creator prizing, OBS assets, and other stream extensions. As the campaign evolved, I guided the identity across changing requirements, keeping the work visually connected across teams and formats. When the tournament ended, I continued to support the larger launch campaign helping lead the team that concepted and produced paid and organic social assets.
Building the Identity
Tournament Teams (known as Legions) each had their own logo designed based on the streamer history and lore of the Team Captains
Making the Mark
Five Logos Entered. Only One Survived.
Tournament Website
The website served as the tournament’s central hub, bringing player, team, and faction standings together with creator streams and broadcast coverage.
Behind those standings, a custom scoring system tracked gameplay achievements and streaming activity across 60 creators. I led the website’s visual direction and design team, translating that layered competition into a clear hierarchy within the darker War for Atreia identity.
Coming Soon Website
Live Event Website
Broadcast and Stream Graphics
I established the visual framework for the broader broadcast package, developing graphics and reusable templates that enabled our team to extend the creative across additional deliverables. Animation was executed in collaboration with our in-house motion team and an external production partner.
Lower Thirds and OBS
The Creators & Team Captains
Baggins
Elyos Faction
Europe
SONII
Elyos Faction
North America
Tixihna
Elyos Faction
Latin America
Wakayashi
Asmodian Faction
Europe
Rakin
Asmodian Faction
Latin America
Stoopzz
Asmodian Faction
North America
The battle didn't stop at the official broadcast. Each captain brought the competition to their own communities through livestreams, videos, and ongoing content across Twitch and YouTube.
Heard Across the Realm
Additional broadcast and campaign imagery will be added as it becomes available.
SAD: Laine Dorsey
ACD: Beto Perez
AD: Emily Oh
CW: Jemi Oh
Designer: Jenny Lee
CD: Will Riggs
ECD: Cody Daniels