It all started with a simple idea: get millennials more interested in GoRVing. What followed was delightful chaos—unhinged scripts, wild production, and a website experience that was just as unfiltered as the campaign itself. The result? A beautifully bonkers launch in 2020.

While I contributed across the broader campaign, I led the design and development of the website experience, partnering closely with developers to transform the concept into a highly interactive digital destination. I developed the site's visual language, designed the experience from the ground up, and created the majority of its custom design and illustration system while collaborating with additional animators.

Beyond the website, I led the creative development and production of a companion photoshoot alongside the video production, generating campaign assets that extended across print, social, and digital channels.