To launch Samsung’s Galaxy S25 Edge, our creative team developed a series of 3D animated social films that turned product features into playful visual stories that accentuated its uniquely thin form factor.

Working alongside fellow creatives, I developed and pitched animation concepts, created storyboards, and shaped the overall visual direction. I then partnered with our agency’s in-house motion team throughout production, refining the animation, pacing, and visual details to carry the ideas from storyboard to final film.