Samsung
Team Galaxy Squad: Creator Program
CONTENT CREATION ✹ INFLUENCER CAMPAIGN ✹ UX/UI ✹ SOCIAL ✹ BRAND ACTIVATION
What began as a college-focused ambassador program evolved into Samsung's larger creator community platform, connecting the brand with emerging creators through content opportunities, challenges, and campaigns. Having helped launch an earlier version of the program, I was brought back as Team Galaxy Squad expanded to support its next phase of growth.
As the Senior Art Director on the program, I oversaw creative development across the platform, helping shape both the member experience and the program's evolving visual identity. My work included re-designing key user journeys and member-facing pages within the program’s online hub, Jebi, directing visual asset development, concepting creator bounties and engagement initiatives, and developing campaign launches that activated Team Galaxy Squad members as creators and brand advocates. Working across strategy, design, content, and production teams, I helped evolve Team Galaxy Squad from a niche student initiative into a broader creator ecosystem.
Team Galaxy Squad (TGS) brings content creators together from across platforms to become official TGS Ambassadors. Once accepted, creators unlock access to Jebi—a Cheil-created platform that turns content creation into a game. Inside, Ambassadors tackle bounties, earn points, and cash them in at the Jebi store for Samsung devices and other fun prizes.
To streamline the creation of TGS graphics, I developed a standardized visual production system, complete with style guidelines, creative do’s and don’ts, photography usage and cropping guidelines, and an extensive library of custom shapes and design elements. This framework established visual consistency across assets while giving the team the tools and flexibility to produce new creative efficiently and at scale.
Over 1,000 Ambassadors are currently
participating in the program.
Jebi
Jebi is the nerve center of Team Galaxy Squad. Once you’re a TGS Ambassador, it’s where everything happens—Bounties land in your feed, content gets submitted, points are earned and spent, and progress gets tracked through progress bars and leaderboards.
Each Bounty comes with its own featured image in Jebi, giving every challenge a clear visual moment before creators jump in.
Bounties
Each Bounty is a bite-sized creative brief—complete with a fun write-up, best-practice and trend links, platform-specific requirements, and plenty of tips and tricks for production. I worked directly with strategy and copywriters to concept and produce sets of bounties for each of our creator groups for every drop.
Every Bounty features a custom image and key details at a glance, including point value, rarity level (common, rare, or epic), required device (if applicable), and timing. Once the Bounty is conquered, Ambassadors submit their videos or images directly through Jebi to earn points and climb the ranks. Below is one example of a bounty, we published anywhere from 4 to 10 bounties per group twice a month, not including one-offs and product launch or event based bounties.
