GoRVing
GORV! Multimedia Campaign for GoRVing
It all started with a simple idea: get millennials more interested in GoRVing. What followed was delightful chaos—unhinged scripts, wild production, and a website experience that was just as unfiltered as the campaign itself. The result? A beautifully bonkers launch in 2020.
IG 25M+ impressions & reached over 8M people
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Snap 25M+ impressions & reached over 4M people
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289% increase in web traffic over week after launch
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IG 25M+ impressions & reached over 8M people 〰️ Snap 25M+ impressions & reached over 4M people 〰️ 289% increase in web traffic over week after launch 〰️
2021 Webby Awards
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Official Honoree for Best Digital Campaign
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2021 Webby Awards ꩜ Official Honoree for Best Digital Campaign ꩜
Dallas
ADDYs
2021
Gold for
Social Media Campaign
Gold for
Consumer
Website
Bronze for
Online/
Interactive Campaign
Judges Choice
Gold for
Internet Commercial Campaign
“The ad in the recent edition of Outside Magazine with two ladies flipping a pancake was hands-down the BEST magazine ad I have ever seen in my life. The image, the messaging, everything about the ad caused me to go to your website.”
AD: Nick Denman & Laine Dorsey
CD: Glenn Dady & Sue Batterton
CW: Will Hayden, Sue Batterton, & Daniel Beaudoing
DIRECTOR: Corey Adams
EDITOR: Alex Campos
ANIMATION: The Motion Guys at TRG
ILLUSTRATION: Laine Dorsey and The Motion Guys at TRG