Goodness Is in Our Nature was Nature's Own's first national commercial campaign—yes, even as the #1 bread brand in America. The campaign my copywriting partner and I created won the client's business for the agency and remained in market for six years. In addition to helping lead the broadcast production, I developed the campaign's visual system, creating a flexible design language that scaled across social, OOH, truck wraps, in-store merchandise, website design, and numerous other brand touch points.